Impossible Foods

iT’S NOT MEAT, EXCEPT IT SORT OF IS? EXCEPT IT’S ABSOLUTELY PLANT-BASED. A PRODUCT THIS COOL SOMETIMES NEEDS A LOT OF WORDS TO EXPLAIN—or just some eating noises.

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Grocery Store Hijacking

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WRITERS: LEXI MCCANN and Myself

ART DIRECTOR: SARAH ROSE HELD

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Big Watt Beverage Co.