Big Watt Beverage Co.
Big watt cold press coffee is rocket fuel in a can, each one packed with 165mg of caffeine — Twice what a regular cup of coffee contains. Good for waking up in the morning, a quick rush to make it through the afternoon, or possibly raising the dead.
Out of Home
Wake Up Wattson
Wattson is no ordinary inflatable arm-flailing tube man. Wattson “wakes UP” with each purchase made at strategically-placed vending machines around the city. Each time a can is bought, Wattson inflates for 30 seconds.
Billboards
Outdoor: 3D
More outdoor executions: an oversized can appearing to power the street lamp, and another with four three-dimensional can “batteries” attached to the back of a bus.
