Big Watt Beverage Co.

Big watt cold press coffee is rocket fuel in a can, each one packed with 165mg of caffeine — Twice what a regular cup of coffee contains. Good for waking up in the morning, a quick rush to make it through the afternoon, or possibly raising the dead.

Out Of Home

Wake Up Wattson

Wattson is no ordinary INflatable arm-flailing tube man. Wattson “wakes UP” with each purchase made at strategically-placed vending machines around the city. Each time a can is bought, Wattson inflates for 30 seconds.

These are more outdoor executions. one an oversized can making it appear to power the street lamp and another along the same line of thinking with four three-dimensional Can “batteries” attached to the back of a bus.

Billboards

WRITERS: PAT O’BRIEN

ART DIRECTOR: Barb Hartmann

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